Set to release in November 2025, Wicked: For Good is already making waves. And one way that they are doing that is with some interesting product launches. One company that has gone all in on the Wicked front is none other than General Mills. Not only did they release a lineup of delicious treats when the first Wicked film dropped, but now they are going all in once again for the second half of the story.

According to a press email we received on behalf of General Mills, it seems that they are getting wicked with some new cutout cookie shapes, unique cereals, and even cupcake and cookie kits that will offer quite the surprise when you get to stirring. Bring on the sweet treats with a green and pink twist!

The new Pillsbury Shape Cutout Cookies feature both Elphaba’s iconic witch’s hat and Glinda’s over-the-top- crown. Decorate them if you want, but we think these will be perfect right out of the oven. And if you really want to have some fun, why not try either the Betty Crocker Mix-to-Reveal Cupcake Kits or their equally impressive Cookie Dough Pop Kits? Will it be as green as Elphaba or will you end up with the Glinda pink? You won’t know until you get to mixing.

Finally, why not start the day off right with either a pink or a green cereal? General Mills is getting Wicked with their cereals by giving us The Glinda Good Berry and the Elphaba Caramel Apple. Both flavors sound delicious, and like the kind of treat that will not only start your day in style, but also work as a nice snack in the evenings as well.

If you are ready to get Wicked: For Good with General Mills, you won’t have to wait long. The cutout cookies are set for release in stores towards the beginning of August, while the mix-to-reveal kits will drop later in the month. And it sounds like both cereals will also be heading to store shelves around the same time as the cookies.

August is set to be all about the green and pink with General Mills. And we can’t wait to get a little bit wicked!