Some people enjoy the Super Bowl for the football. Some enjoy it for the commercials, while others are there for the food. Thankfully, RITZ can help you with the latter two heading into 2026 and the Super Bowl food season.

For my fellow food commercial lovers, you’ll remember that RITZ shared its big game ad last year, which gave us the RITZ Salty Club. I’m including a link to see the ad, but it’s such a fun one and goes so well with the brand.

To keep the good vibes going, RITZ is giving us another Super Bowl commercial this year. Since the Super Bowl isn’t until February 2026, we still have plenty of time to speculate what the brand will do next. I feel like the Jonas Brothers would be a great addition to any commercial, but that’s just me.

The other exciting piece of news is that RITZ is dropping some fun, limited-edition football-shaped crackers. These are headed to stores on December 1st, making it the perfect snack to grab ahead of NCAA or NFL games, or even both. These would even make a great late addition if you’re planning a dipsgiving for December.

Regardless of what celebrations you’re planning for the holiday season, RITZ is always a great choice. Personally, I think these football-shaped crackers would go great with Buffalo Chicken Dip, Seven-Layer Dip, or some Taco Dip. It really doesn’t matter about the dip, though, as RITZ is always a hit.